Hello Hope – Merhaba Umut

Turkcell

Hello Hope is a mobile app developed by TURKCELL that helps in the integration of the Syrian refugees in Turkey.

Snapshot
Manufacturing & delivery
Performance & use
Research & standards
Feedback

Product description Brand name and product description

Hello Hope (Merhaba Umut) is a mobile app that helps Syrian refugees in Turkey to be integrated into society easily by helping them learn the Turkish language easily. The app provides a list of the most common Turkish words as well as translation of common phrases into Turkish.

The app has a Turkish language learning component, instant audio translation between Turkish and Arabic, a frequently asked questions section which offers guidance on essential issues like registration and access to services and one-click access to Turkcell’s Arabic language call center.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Turkey, Syria

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

TurkCell

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Free

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

None

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 11: Sustainable cities and communities
Goal 16: Peace, justice and strong institutions

Target user(s) Target user/consumer base (country, income segment)

Syrian refugees

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

N/A

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

Hello Hope is a TURKCELL owned mobile app.

User Provision Model Where can the product be purchased/acquired by end users?

The app can be downloaded from both iOS and Play Stores.

Distribution to date Number of units that have been deployed, downloads or users to date

As of 2020, the app has been downloaded over 750,000 times.

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

mEducation application

Specify how the application serves the improvement of access to education (education equipment, educational behavior change, human resource management, decision support, data collection & analytics, electronic education records, education provider, stock management, special education surveillance and reporting)

Education provider

Languages available (list)

Turkish, Arabic

Operating system and version

Operating System required and Software version (Android, IOS, Windows, or other [specify])

Android, iOS

Literacy support (Yes/No)

Support according to the literacy level required from the user. If no, the user is intended to be literate

Yes

Usage rate (%)

Usage rate for the app/voice-SMS service – Rates of user vs downloads

80%

Two way communication (Yes/No)

Is the product/service able to receive and send back information to the user?

Yes

Permanent network connectivity required (Yes/No)

Connectivity requirement for the product/service to work. Some apps/services can work offline (Y/N [specify], Other [specify])

Yes

Additonal features required

Device features required for the product/service to work. (bluethooth, Wifi, camera, IVR, GPS, Accelerometers/Motion sensors, ,biometric identifiers, SIM, Memory card (e.g microSD), other [specify])

None

Device(s) required

Device(s) type required for the product/service to work. (Smartphone ,feature phone, tablet, other [specify])

Android or iOS mobile phone.

Level of coverage needed

Mobile data coverage required for the product/service to work (2G, 3G, 4G, LTE, Other [specify])

3G, 4G, LTE

Mobile service required

Connectivity requirement for the product/service to work (Mobile Internet, SMS, voice)

Mobile internet.

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

Merhaba Umut is an app that helps Syrian refugees to be easily integrated into Turkey by providing them with language learning support through the app.

It contains language cards with which Arabic speakers can learn 700 most common words and expressions in Turkish, as well as instant speech translation between Turkish and Arabic. A FAQ section includes information on registration as a refugee and access to public services.

The app also gives users access to the daily news on various topics and helps them navigate the last 2 days’ news within the application. Various education videos produced by Turkcell Academy and its partners also aid learning of various necessary skills.

Hello Hope also incorporates one-click access to Turkcell’s Arabic-language call center.

Product schematics Design and assembly illustrations

Technical support Technical support provided by

Available via the mobile app.

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

Serving and integration of 3.5 million Syrian refugees in Turkey.

Vetted performance Findings of manufacturer evaluations or independent testing centers

The mobile app serves 1.7 million Syrian refugees and with more than 80% penetration rate.

Testing organizations Independent lab, academic research centers, etc.

Turkcell

Safety Potential hazards / risks related to operation of this product

N/A

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

N/A

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Castillo, N., Vosloo, S., 2018, Hello Hope/Merhaba Umut: case study by UNESCO-Pearson Initiative for Literacy. Programme and meeting document.

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

N/A

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

None

Other information

Hello Hope won an award from GSMA in 2017.

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

Snapshot

Product description Brand name and product description

Target region(s) Target region for distribution/implementation (listed by country if specified)

Turkey, Syria

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

TurkCell

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Free

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

None

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 11: Sustainable cities and communities
Goal 16: Peace, justice and strong institutions

Target user(s) Target user/consumer base (country, income segment)

Syrian refugees

Manufacturing & delivery

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

N/A

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

Hello Hope is a TURKCELL owned mobile app.

User Provision Model Where can the product be purchased/acquired by end users?

The app can be downloaded from both iOS and Play Stores.

Distribution to date Number of units that have been deployed, downloads or users to date

As of 2020, the app has been downloaded over 750,000 times.

Performance & use

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

mEducation application

Education provider

Languages available (list)

Turkish, Arabic

Operating system and version

Operating System required and Software version (Android, IOS, Windows, or other [specify])

Android, iOS

Literacy support (Yes/No)

Support according to the literacy level required from the user. If no, the user is intended to be literate

Yes

Usage rate (%)

Usage rate for the app/voice-SMS service – Rates of user vs downloads

80%

Two way communication (Yes/No)

Is the product/service able to receive and send back information to the user?

Yes

Permanent network connectivity required (Yes/No)

Connectivity requirement for the product/service to work. Some apps/services can work offline (Y/N [specify], Other [specify])

Yes

Additonal features required

Device features required for the product/service to work. (bluethooth, Wifi, camera, IVR, GPS, Accelerometers/Motion sensors, ,biometric identifiers, SIM, Memory card (e.g microSD), other [specify])

None

Device(s) required

Device(s) type required for the product/service to work. (Smartphone ,feature phone, tablet, other [specify])

Android or iOS mobile phone.

Level of coverage needed

Mobile data coverage required for the product/service to work (2G, 3G, 4G, LTE, Other [specify])

3G, 4G, LTE

Mobile service required

Connectivity requirement for the product/service to work (Mobile Internet, SMS, voice)

Mobile internet.

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

Merhaba Umut is an app that helps Syrian refugees to be easily integrated into Turkey by providing them with language learning support through the app.

Hello Hope also incorporates one-click access to Turkcell’s Arabic-language call center.

Product schematics Design and assembly illustrations

Technical support Technical support provided by

Available via the mobile app.

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

Serving and integration of 3.5 million Syrian refugees in Turkey.

Vetted performance Findings of manufacturer evaluations or independent testing centers

The mobile app serves 1.7 million Syrian refugees and with more than 80% penetration rate.

Testing organizations Independent lab, academic research centers, etc.

Turkcell

Safety Potential hazards / risks related to operation of this product

N/A

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

N/A

Research & standards

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Castillo, N., Vosloo, S., 2018, Hello Hope/Merhaba Umut: case study by UNESCO-Pearson Initiative for Literacy. Programme and meeting document.

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

N/A

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

None

Other information

Hello Hope won an award from GSMA in 2017.

Feedback

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

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Hello Hope – Merhaba Umut

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In context photographs (0)

In context files & documents (0)

Feedback from users, customers & distributors