Dr. Francesco Piazzesi

ITAL Mexicana


Construcción de hogares de las familias con las familias

Sobre este Webinar:

Un billón de personas en el mundo viven en una ciudad perdida. En México 5.7 millones de familias habitan viviendas construidas con materiales precarios y en condiciones de hacinamiento. El ingreso mensual por familia de este nivel socioeconómico es de USD$120 a USD$600. Intentan construir una vivienda a través de un proceso con gran desperdicio, mala planeación, altos costos y un largo tiempo de realización de entre 10 a 15 años. Frente a esta pobreza patrimonial las comunidades quedan inmersas en el subdesarrollo, con escasas oportunidades para mejorar su economía. Sin una vivienda sustentable, jamás existirá una sociedad sustentable. En este seminario se discutirá como Échale provee soluciones de vivienda para la población no atendida, generado desarrollo comunitario a través de la autoproducción de vivienda asistida. Los principales eje del programa son: capacitación técnica de la comunidad, educación financiera, inclusión social y franquicia de impacto social.



Dr. Francesco Piazzesi comes from a family of Italian immigrants who moved to Mexico to escape the effects of the world wars in Europe. In 1957 his father founded a family business called ITAL Mexicana that specialized in the manufacture and sale of construction machinery. Francesco began working for ITAL Mexicana when he was 17-years-old and today he is still involved in guiding the business along with his two brothers. When he first formally joined the company, ITAL Mexicana sold an average of 20 machines per year; now the company sells an average of 300 machines a year via distributors in virtually all the capital cities of Central and South America. The decades of experience that Francesco has accumulated in the construction industry have made him one of Mexico’s foremost experts on housing issues.

Since he was young, Francesco has been motivated to find housing solutions for the poorest families who lack decent homes. In the 1980s, he took the initiative to collaborate with the CRATerre Institute at the architecture school in Grenoble, France to design a machine that could use dirt as the raw material for the auto-construction of homes. In 1985 Francesco tested the first Adopress machine—the same type of machine that Échale uses today to produce Adoblock—in a Chalcan community in the state of Estado de Mexico, and in 1987 Francesco founded the non-profit organization Adobe Home Aid to promote what he called social housing using the Adopress machine. A decade later, Francesco founded Ecoblock International, a for-profit structure that served as the necessary financial intermediary so that communities doing auto-construction and producing Adoblock commercially could be legally paid for their work.

Over the course of many years, Francesco regularly spent up to 30 percent of his work week and a significant part of his personal time on Adobe Home Aid, but by 2003 he could see that truly scaling his idea would be impossible using philanthropic means alone. He decided to enroll in a doctoral program at the Universidad Anahuac to focus on designing a more agile program structure. Francesco received his Ph.D. in 2006 after publishing an award-winning thesis on sustainable housing microfinance. Around the same time, Échale was established as the model that exists today under the umbrella of the pre-existing Ecoblock International. Francesco has achieved widespread recognition for his work, including the federal government’s National Prize for Housing in 2007.

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