ZanaAfrica Pads

Megan White Mukuria

ZanaAfrica pads are sanitary pads which is distributed to girls for free through local organizations.

Product description Brand name and product description

Zanaafrica Pads are eco-friendly pads manufactured in Kenya. ZanaAfrica has created two lines of sanitary pads. Safi pads target women and girls that purchase pads, while Nia pads are distributed to girls for free through local organizations. However, as of 2020, Nia seems to be the only brand sold.

Target region(s) Target region for distribution/implementation (listed by country if specified)
Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Instead of solely stocking its products at large vendors, ZanaAfrica leverages established NGO partnerships with groups like Marie Stopes International and Living Goods to deploy door-to-door saleswomen. Through these representatives, ZanaAfrica reaches women and girls in small towns and remote communities.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

0.75 USD (80 KES) per 8 – pack

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Traditional methods (ex. reusable cloth), Commercial menstrual pads (ex. Always brand, which can be too expensive for low-income girls and women to afford).

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 3: Good health and well-being

Goal 5: Gender equality

Promotion of menstrual hygiene, prevention of reproductive tract infections, retention in school.

Target user(s) Target user/consumer base (country, income segment)

Women and girls in Kenya, who use unsafe materials for their menstrual cycle, and miss school and work. ZanaAfrica works with girls between ages 10~21 in particular; this is because its educational programs and content are designed for this age group.

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