TATA Swach Smart

TATA Research, Development & Design Centre & Tata Chemicals

A low-cost water purifier for households in India.

Product description Brand name and product description

The TATA Swach Smart Nanotech Water Purifier is a household, gravity driven water purifier that uses the Silver Nano-Technology to remove bacteria and viruses from drinking water.

Target region(s) Target region for distribution/implementation (listed by country if specified)


Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

TATA sells this product directly through their website. Additional distributors include Essmart and Amazon India.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Tata Swach Smart costs Indian National Rupees 1,349.00 or $20.46 USD on Tata’s website and Indian National Rupees 1,175.00  or $17.83 USD on Amazon India’s website. Via Essmart RS. 1,299.00 or $19.64 USD.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Some competitors include: Sujal, priced at $2.36 (with replaceable filter bed at $0.40); Kent Gold UF Membrane Filter priced at Rs. $125 – $141.40 USD; Hindustan Lever PureIt (battery operated); Eureka Forbes AquaSure Amrit; cloth and jali mesh filters.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 6: Clean water and sanitation

Target user(s) Target user/consumer base (country, income segment)

The product is designed to target BoP customers but the majority of purchasers are working class, lower to middle income Indians, who do not have access to a safe drinking water source.

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