TATA Swach Smart
TATA Research, Development & Design Centre & Tata Chemicals
A low-cost water purifier for households in India.
The TATA Swach Smart Nanotech Water Purifier is a household, gravity driven water purifier that uses the Silver Nano-Technology to remove bacteria and viruses from drinking water.
India
TATA sells this product directly through their website. Additional distributors include Essmart and Amazon India.
Tata Swach Smart costs Indian National Rupees 1,349.00 or $20.46 USD on Tata’s website and Indian National Rupees 1,175.00 or $17.83 USD on Amazon India’s website. Via Essmart RS. 1,299.00 or $19.64 USD.
Some competitors include: Sujal, priced at $2.36 (with replaceable filter bed at $0.40); Kent Gold UF Membrane Filter priced at Rs. $125 – $141.40 USD; Hindustan Lever PureIt (battery operated); Eureka Forbes AquaSure Amrit; cloth and jali mesh filters.
Goal 6: Clean water and sanitation
The product is designed to target BoP customers but the majority of purchasers are working class, lower to middle income Indians, who do not have access to a safe drinking water source.