Barrett Nash and Peter Kariuki

SafeMotos is a ride hailing platform for cars and motorcycles that uses telematic data to measure real time rider safety.


Product description Brand name and product description

SafeMotos is a ride hailing platform developed in Rwanda by Barrett Nash and Peter Kariuki for Africa’s motorcycle and informal taxi market. This smartphone application allows customers to order safe and professional motos directly to a desired pickup location using GPS. The platform uses collected computerized data to ascertain real time rider safety by monitoring the driver’s road conduct and having drivers follow strict driving regulations.


Target region(s) Target region for distribution/implementation (listed by country if specified)
Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"
Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Dependent on the base fare, cost per minute and cost per kilometer, multiplied by a surge multiplier Interview with Manufacturer


Competitive landscape Similar products available on the market. May not be a comprehensive listing.

In the East African Region: Safe Boda in Uganda & Kenya, uberBODA in Uganda and Bolt Boda in Uganda and Kenya

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 8: Decent work and economic growth

Goal 9: Industry, innovation and infrastructure

Goal 11: Sustainable cities and communities

Target user(s) Target user/consumer base (country, income segment)

Targets populations of all income levels in Kigali and the broader East Africa



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