P&G Purifier of Water

Procter & Gamble

P&G Purifier of Water is a powdered purification technology in a 4-gram sachet that can clean and disinfect water.

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Product description Brand name and product description

P&GTM Purifier of Water (formerly known as PUR) is a single packet of powder which contains both coagulants and chlorine to disinfect and reduce the turbidity of 10 liters of water. When mixed with water, first the coagulant allows suspended particles to join together and settle at the bottom of the container which can be filtered out by filtering the water through a cloth. Then, timed chlorine release kills remaining pathogens. The process takes 30 minutes and the treated water contains residual-free chlorine to protect against recontamination.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Global; including 65 countries

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

NGOs and Global Implementing Partners

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Approximately 0.1 USD per sachet when purchased in bulk. The suggested market price is 19.99 USD for a 12 pack.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Gadyen Dlo from Deep Springs International, WaterGuard tablets, chlorine tablets, and solution

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 6: Clean water and sanitation


Target user(s) Target user/consumer base (country, income segment)

Households using contaminated drinking water sources and emergency relief situations

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