NIFTY Feeding Cup

University of Washington, Seattle Children’s hospital, PATH and Laerdal Global Health.

Neonatal Intuitive Feeding Technology Y, (NIFTY) cup is a 40 ml reusable cup made of silicone for feeding breast milk to newborns with difficulties in breastfeeding.

Product description Brand name and product description

The Nifty cup is a simple, easy-to-clean, ergonomic, and affordable tool designed to optimize feeding and the efficient hand expression of breast milk to newborn preterm infants and other infants with breastfeeding difficulties. The cup’s reservoir and spout enables the baby to control the pace of the feeding and suckling like in normal breastfeeding.

 

Target region(s) Target region for distribution/implementation (listed by country if specified)

Laerdal Global Health has committed to offer its products on a not-for-profit basis to the countries with the highest maternal and neonatal mortalities, which have not yet reached the targets set by Sustainable Development Goal 3. They are not focusing on only one or two regions but worldwide. Interview with representative

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Seattle Children’s hospital, the University of Washington, Laerdal Global health and PATH, Saving lives at birth: The United States Agency for International Development (USAID), the Government of Norway, the Bill & Melinda Gates Foundation, Grand Challenges Canada, the U.K.’s Department for International Development (DFID), and the Korea International Cooperation Agency (KOICA).

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

1 USD (pack of 50 is sold for 50 USD)

Competitive landscape Similar products available on the market. May not be a comprehensive listing.
SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

 Goal 3: Good health and well-being

 

Target user(s) Target user/consumer base (country, income segment)

Caretakers of infants, Mothers

 

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