Maramoja

Jason Eisen

Maramoja is a mobile application that connects commuters to drivers in urban areas.

Snapshot
Manufacturing & delivery
Performance & use
Research & standards
Feedback

Product description Brand name and product description

Maramoja is an online application that was designed for passengers to order an affordable taxi online from a user-curated list of trusted drivers via Android and web app.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Maramoja started out in Nairobi, Kenya. Now, the company is also operating in Ethiopia, Cameroon and Ghana, and plans to target additional markets in the future.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Maramoja

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Prices vary based on pick-up and drop-off locations, as well as the type of vehicle. Users can get a fare estimate here.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Other ride hailing apps, such as Uber, Bold, formerly Taxify, and Little Rider

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 8: Decent work and economic growth

Goal 9: Industry, innovation and infrastructure

Goal 11: Sustainable cities and communities

Target user(s) Target user/consumer base (country, income segment)

Urban commuters

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

N/A

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

The application is trademarked but uses a patented system and method for arranging services.

User Provision Model Where can the product be purchased/acquired by end users?

Users can order a taxi from Maramoja application from Google Play Store or through the web app

Distribution to date Number of units that have been deployed, downloads or users to date

50,000+ application installations

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

Compatible Devices (smartphone, tablet, PC)

Smartphones, Tablets and PCs

Permanent network connectivity required (Y/N)

Yes

Literacy support (Y/N)

Languages available

English

Additional features required (GPS, camera, etc.)

GPS

Application size

1.4 M

Application rating

Number of downloads

50,000+

Operating system and version

Requires Android 4.0.4 and Up

Passenger capacity

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

The app is designed to allow a customer to specify the destination, choose a vehicle, and request a ride. It is customized to receive payments via several platforms including mobile money, credit, cash, and corporate invoicing.

The app also determines the location of the client, routes to the closest user-curated drivers available, and allows the rider to rate their trip with the driver.

Product schematics Design and assembly illustrations

Not available

Technical support Technical support provided by

Maramoja provides 24/7 customer support via phone and email.

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

Maramoja aims to solve three fundamental problems: allowing users to get a nearby taxi, having a driver they can trust, and giving the luxury of a private driver at a taxi price.

Vetted performance Findings of manufacturer evaluations or independent testing centers

User experiences can be viewed here.

Testing organizations Independent lab, academic research centers, etc.

None

Safety Potential hazards / risks related to operation of this product

Maramoja application provides in-app ride tracking to ascertain customers’ safety. It also provides room for a customer to rate a driver and use this information to train drivers. Currently, the manufacturer is working on including an option for customers to report accidents.

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

Periodic updates to the app so as to improve the drivers’ and rider’s experience.

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Onyango, J. J., 2016, E-hailing Applications Adoption and Competitiveness of App-based Taxi Operators in Nairobi Kenya, University of Nairobi

Bistaffa, F., Blum, C., Cerquides, J., Rodriguez-Aguilar, J.,2018, A Simulation Tool for Large-Scale Online Ridesharing, AAMAS 2018.

Barber, C., Bishop, T., Clark, S., Divall, D., Green, C., Kureya, T., 2020, The potential role of mobile phone technology in rural motorcycle and three-wheeler taxi services in Africa, Transportation, Planning, and Technology Volume 44, Issue 1.

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

All drivers have to be checked and licensed before they are added onto the platform and vehicles must be licensed to operate on the platform.

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

Drivers are evaluated at the end of each trip using a five star rating system, and the app is evaluated by the developer team periodically for performance and to make updates.

Users can also leave reviews on the app store.

Other information

None

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

Snapshot

Product description Brand name and product description

Maramoja is an online application that was designed for passengers to order an affordable taxi online from a user-curated list of trusted drivers via Android and web app.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Maramoja started out in Nairobi, Kenya. Now, the company is also operating in Ethiopia, Cameroon and Ghana, and plans to target additional markets in the future.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Maramoja

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Prices vary based on pick-up and drop-off locations, as well as the type of vehicle. Users can get a fare estimate here.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Other ride hailing apps, such as Uber, Bold, formerly Taxify, and Little Rider

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 8: Decent work and economic growth

Goal 9: Industry, innovation and infrastructure

Goal 11: Sustainable cities and communities

Target user(s) Target user/consumer base (country, income segment)

Urban commuters

Manufacturing & delivery

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

N/A

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

The application is trademarked but uses a patented system and method for arranging services.

User Provision Model Where can the product be purchased/acquired by end users?

Users can order a taxi from Maramoja application from Google Play Store or through the web app

Distribution to date Number of units that have been deployed, downloads or users to date

50,000+ application installations

Performance & use

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

Compatible Devices (smartphone, tablet, PC)

Smartphones, Tablets and PCs

Permanent network connectivity required (Y/N)

Yes

Literacy support (Y/N)

Languages available

English

Additional features required (GPS, camera, etc.)

GPS

Application size

1.4 M

Application rating

Number of downloads

50,000+

Operating system and version

Requires Android 4.0.4 and Up

Passenger capacity

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

The app also determines the location of the client, routes to the closest user-curated drivers available, and allows the rider to rate their trip with the driver.

Product schematics Design and assembly illustrations

Not available

Technical support Technical support provided by

Maramoja provides 24/7 customer support via phone and email.

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

Maramoja aims to solve three fundamental problems: allowing users to get a nearby taxi, having a driver they can trust, and giving the luxury of a private driver at a taxi price.

Vetted performance Findings of manufacturer evaluations or independent testing centers

User experiences can be viewed here.

Testing organizations Independent lab, academic research centers, etc.

None

Safety Potential hazards / risks related to operation of this product

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

Periodic updates to the app so as to improve the drivers’ and rider’s experience.

Research & standards

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Onyango, J. J., 2016, E-hailing Applications Adoption and Competitiveness of App-based Taxi Operators in Nairobi Kenya, University of Nairobi

Bistaffa, F., Blum, C., Cerquides, J., Rodriguez-Aguilar, J.,2018, A Simulation Tool for Large-Scale Online Ridesharing, AAMAS 2018.

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

All drivers have to be checked and licensed before they are added onto the platform and vehicles must be licensed to operate on the platform.

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

Drivers are evaluated at the end of each trip using a five star rating system, and the app is evaluated by the developer team periodically for performance and to make updates.

Users can also leave reviews on the app store.

Other information

None

Feedback

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

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Maramoja

Jason Eisen

In context photographs (0)

In context files & documents (0)

Feedback from users, customers & distributors