Little Rider

Craft Silicon Ltd

Little Rider is a mobile application that connects commuters to drivers in urban areas and is operating in Ghana, Kenya, Nigeria, Tanzania, and Uganda.

Snapshot
Manufacturing & delivery
Performance & use
Research & standards
Feedback

Product description Brand name and product description

Little Rider is an online application that works on Android, iOS and Windows mobiles that allows passengers to order a taxi online. Females have the option of choosing female drivers for safety purposes. Little Rider provides unlimited Safaricom in-cab WiFi.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Little cab started in Kenya and expanded to Uganda, Nigeria, Tanzania and Ghana.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

This product is available on Google Play for Android, iOS and Windows devices.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

0.30 USD (30 KSh) per kilometer

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Taxify, Mondo Ride, Uber X

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 8: Decent work and economic growth

Goal 11: Sustainable cities and communities

Target user(s) Target user/consumer base (country, income segment)

Commuters

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

N/A

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

Trademarked

User Provision Model Where can the product be purchased/acquired by end users?

The application is downloaded from Google Play Store, App Store and Windows Store.

Distribution to date Number of units that have been deployed, downloads or users to date

100000+ app installations

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

Compatible Devices (smartphone, tablet, PC)

Android, iOS and Windows devices

Permanent network connectivity required (Y/N)

No, Little cab provides free WiFi

Literacy support (Y/N)

Languages available

English

Additional features required (GPS, camera, etc.)

GPS

Application size

Android: 8.9 MB iOS: 64.7 MB Windows: 8.68 MB

Application rating

Android: 4.2/5 iOS: 3.6/5 Windows: 3.7/5

Number of downloads

100K+

Operating system and version

Android: Operating System: 4.0 and up, Version: 3.7 iOS: Operating System: 10.0 or later, Version: 8.8 Windows: Operating System: Windows 8 or 10

Passenger capacity

It offers bus shuttles

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

The Little Rider application uses GPS to connect passengers to nearby drivers. Users can choose between different options for their ride: basic ride, Blue BODA, Comfort, Shuttle, LadyBUG, Comfort+ and GOODS. Moreover, females can request for female drivers for their safety.

The application estimates the cost of the ride after the user enters the pickup and destination locations. On reaching the final destination, the application outputs the actual cost which the user pays in cash or through the local cashless mobile payment system.

Product schematics Design and assembly illustrations

Technical support Technical support provided by

Users can get support through the application

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

It has 1600 active drivers giving on average 3500 journeys daily and is ranked as second highest e-haling app in Kenya.

Vetted performance Findings of manufacturer evaluations or independent testing centers

User reviews

Testing organizations Independent lab, academic research centers, etc.

Manufacturer

Safety Potential hazards / risks related to operation of this product

Every car should meet the following for safety purposes:

provide PSV registration document
pass Little Cab’s inspection
provide PSV insurance
provide NTSA inspection report
provide a copy of the Log book
must have a Music copyright of Kenya sticker

Although drivers are vetted, there is still risk for vehicle accidents.

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

Cars owned by the drivers, cashless mobile payment system

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Kokwaro, P. L., Ajowi, J. O. and Kokwaro, E. A., 2013, Competitive Forces Influencing Business Performance of Bicycle Taxis in Kisumu City, Kenya, Mediterranean Journal of Social Sciences, 4(2), pp. 719-728

Agade, K. and Rhodes Mkutu, T., 2019, Public health problems associated with “boda boda” motorcycle Taxis in Kenya: The sting of inequality, Aggression and Violent Behavior

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

None

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

Unknown

Other information

None

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

Snapshot

Product description Brand name and product description

Target region(s) Target region for distribution/implementation (listed by country if specified)

Little cab started in Kenya and expanded to Uganda, Nigeria, Tanzania and Ghana.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

This product is available on Google Play for Android, iOS and Windows devices.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

0.30 USD (30 KSh) per kilometer

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Taxify, Mondo Ride, Uber X

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 8: Decent work and economic growth

Goal 11: Sustainable cities and communities

Target user(s) Target user/consumer base (country, income segment)

Commuters

Manufacturing & delivery

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

N/A

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

Trademarked

User Provision Model Where can the product be purchased/acquired by end users?

The application is downloaded from Google Play Store, App Store and Windows Store.

Distribution to date Number of units that have been deployed, downloads or users to date

100000+ app installations

Performance & use

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

Compatible Devices (smartphone, tablet, PC)

Android, iOS and Windows devices

Permanent network connectivity required (Y/N)

No, Little cab provides free WiFi

Literacy support (Y/N)

Languages available

English

Additional features required (GPS, camera, etc.)

GPS

Application size

Android: 8.9 MB iOS: 64.7 MB Windows: 8.68 MB

Application rating

Android: 4.2/5 iOS: 3.6/5 Windows: 3.7/5

Number of downloads

100K+

Operating system and version

Android: Operating System: 4.0 and up, Version: 3.7 iOS: Operating System: 10.0 or later, Version: 8.8 Windows: Operating System: Windows 8 or 10

Passenger capacity

It offers bus shuttles

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

Product schematics Design and assembly illustrations

Technical support Technical support provided by

Users can get support through the application

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

It has 1600 active drivers giving on average 3500 journeys daily and is ranked as second highest e-haling app in Kenya.

Vetted performance Findings of manufacturer evaluations or independent testing centers

User reviews

Testing organizations Independent lab, academic research centers, etc.

Manufacturer

Safety Potential hazards / risks related to operation of this product

Every car should meet the following for safety purposes:

provide PSV registration document
pass Little Cab’s inspection
provide PSV insurance
provide NTSA inspection report
provide a copy of the Log book
must have a Music copyright of Kenya sticker

Although drivers are vetted, there is still risk for vehicle accidents.

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

Cars owned by the drivers, cashless mobile payment system

Research & standards

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Agade, K. and Rhodes Mkutu, T., 2019, Public health problems associated with “boda boda” motorcycle Taxis in Kenya: The sting of inequality, Aggression and Violent Behavior

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

None

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

Unknown

Other information

None

Feedback

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

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Little Rider

Craft Silicon Ltd

In context photographs (0)

In context files & documents (0)

Feedback from users, customers & distributors