Green Dreams TECH Ltd.

iCow is a mobile phone based agricultural information platform for small holder farmers. It was developed to solve the problem of permanent access to verified valuable agricultural content. It is designed to be simple, cost effective and reliable.

Product description Brand name and product description

iCow enables livestock farmers in Kenya to get the best practices in cow and chicken rearing and to accurately track their cows’ gestation period via mobile phone. Farmers register their cows and their insemination date by SMS short code, and then receive periodic SMS prompts timed with vital days during the gestation period. The service also sends weekly SMS messages to subscribers with information and tips on breeding, diet, nutrition, health, illness and disease, milk production efficiency, and other best dairy practices.

– The several services in iCow are:
— Kalenda-Cow Calendar: a cow gestation calendar, which sends a farmer timely important messages about his cow upon registering it.
— iMashauri: weekly prompts that give farmers important tips on farming best practices.
– – Vetenari: a tool to find the nearest Vet or Artificial Inseminator.

Target region(s) Target region for distribution/implementation (listed by country if specified)


Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

iCow is a product developed by Green Dreams and distributed in a partnership with Safaricom, Kenya’s largest mobile telecom provider.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

iCow services are paid individually and per SMS.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

VetAfrica in East Africa; Modisar in Bostwana; Esoko in Africa; m-Farm in Kenya.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture.

Target user(s) Target user/consumer base (country, income segment)

iCow targets dairy farmers, in particular the older farmers who don’t have access to Facebook and don’t use the Internet.

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