Careem

Mudassir Sheikha, Magnus Olsson & Abdulla Elyas

Careem is a ride taxi hailing application operating in the Middle East, North Africa, Turkey and Pakistan.

Snapshot
Manufacturing & delivery
Performance & use
Research & standards
Feedback

Product description Brand name and product description

Careem is an mobile taxi hailing application that works on Android and iOS. It lets passengers order an affordable taxi online. Users can pay by cash, credit card or Careem credits.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Careem operates in the Middle East and Northern Africa in more than 90 cities in 14 countries.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Careem

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

The mobile application is available for free download. A fare estimator is available here.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Competitors include Uber and conventional taxis.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 8: Decent work and economic growth

Goal 9: Industry, innovation and infrastructure

Goal 11: Sustainable cities and communities

Target user(s) Target user/consumer base (country, income segment)

Commuters

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

N/A

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

Trademarked

User Provision Model Where can the product be purchased/acquired by end users?

Directly through manufacturer’s app

Distribution to date Number of units that have been deployed, downloads or users to date

10,000,000+ installations

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

Compatible Devices (smartphone, tablet, PC)

Smartphone & tablet

Permanent network connectivity required (Y/N)

Yes

Literacy support (Y/N)

Languages available

English, Arabic, Central Kurdish, French, Turkish

Additional features required (GPS, camera, etc.)

GPS

Application size

Android: 15 MB iOS: 165.7 MB

Application rating

Android: 4.6/5 iOS: 4.1/5

Number of downloads

10,000,000+

Operating system and version

Android: 4.1 and up iOS: 10.0 or later

Passenger capacity

Up to 6

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

Careem application uses GPS to connect passengers to nearby drivers. Users can either ride instantly or schedule one with different options: GO, GO Star, GO+, MAX, Go Half-Day & Go Full-Day. The application estimates the needed time for the driver to reach and the cost of the ride after the user enters the pickup and destination locations. On reaching the final destination, the application outputs the actual cost which the user pays in cash, credit card or Careem credits.

The users should follow the following steps:

Select a car that suits your preference (or pocket) and choose to ride now or schedule a ride
Track the arrival of the driver in real time, all details are sent when requesting a ride
Upon reaching the destination, either pay through cash, credit card or Careem credit
Rate the ride

Product schematics Design and assembly illustrations

Technical support Technical support provided by

Users can get support through the 24/7 helpline or through the “Help” option in the application.

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

The service is designed to provide safe transportation with different paying options.

Vetted performance Findings of manufacturer evaluations or independent testing centers

User reviews

Testing organizations Independent lab, academic research centers, etc.

No third-party organizations, only testing performed by the designer.

Safety Potential hazards / risks related to operation of this product

Before the ride, all drivers undergo a thorough screening process and regularly receive safety and security training.

During the ride, the ride is monitored in real time, and the manufacturer provides in-ride insurance and a 24/7 in-ride call center. Moreover, the user can share the real-time location of his ride.

After the ride, the user can rate his/her driver.

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

None

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Stephens, M., 2019, Careem: Taking a Local Problem-Solving Approach to the Sharing Economy, Future Governments, 7, pp. 347-365.

Ghosh, S., Alpana, T., 2017, Careem: Raising a Unicorn, Harvard Business School Case 818-022.

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

Unknown

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

Unknown

Other information

Careem became a wholly owned subsidiary of Uber in March 2019, operating independently with its own brand and services.

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

Snapshot

Product description Brand name and product description

Careem is an mobile taxi hailing application that works on Android and iOS. It lets passengers order an affordable taxi online. Users can pay by cash, credit card or Careem credits.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Careem operates in the Middle East and Northern Africa in more than 90 cities in 14 countries.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Careem

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

The mobile application is available for free download. A fare estimator is available here.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Competitors include Uber and conventional taxis.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 8: Decent work and economic growth

Goal 9: Industry, innovation and infrastructure

Goal 11: Sustainable cities and communities

Target user(s) Target user/consumer base (country, income segment)

Commuters

Manufacturing & delivery

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

N/A

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

Trademarked

User Provision Model Where can the product be purchased/acquired by end users?

Directly through manufacturer’s app

Distribution to date Number of units that have been deployed, downloads or users to date

10,000,000+ installations

Performance & use

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

Compatible Devices (smartphone, tablet, PC)

Smartphone & tablet

Permanent network connectivity required (Y/N)

Yes

Literacy support (Y/N)

Languages available

English, Arabic, Central Kurdish, French, Turkish

Additional features required (GPS, camera, etc.)

GPS

Application size

Android: 15 MB iOS: 165.7 MB

Application rating

Android: 4.6/5 iOS: 4.1/5

Number of downloads

10,000,000+

Operating system and version

Android: 4.1 and up iOS: 10.0 or later

Passenger capacity

Up to 6

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

The users should follow the following steps:

Select a car that suits your preference (or pocket) and choose to ride now or schedule a ride
Track the arrival of the driver in real time, all details are sent when requesting a ride
Upon reaching the destination, either pay through cash, credit card or Careem credit
Rate the ride

Product schematics Design and assembly illustrations

Technical support Technical support provided by

Users can get support through the 24/7 helpline or through the “Help” option in the application.

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

The service is designed to provide safe transportation with different paying options.

Vetted performance Findings of manufacturer evaluations or independent testing centers

User reviews

Testing organizations Independent lab, academic research centers, etc.

No third-party organizations, only testing performed by the designer.

Safety Potential hazards / risks related to operation of this product

Before the ride, all drivers undergo a thorough screening process and regularly receive safety and security training.

During the ride, the ride is monitored in real time, and the manufacturer provides in-ride insurance and a 24/7 in-ride call center. Moreover, the user can share the real-time location of his ride.

After the ride, the user can rate his/her driver.

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

None

Research & standards

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Stephens, M., 2019, Careem: Taking a Local Problem-Solving Approach to the Sharing Economy, Future Governments, 7, pp. 347-365.

Ghosh, S., Alpana, T., 2017, Careem: Raising a Unicorn, Harvard Business School Case 818-022.

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

Unknown

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

Unknown

Other information

Careem became a wholly owned subsidiary of Uber in March 2019, operating independently with its own brand and services.

Feedback

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

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Careem

Mudassir Sheikha, Magnus Olsson & Abdulla Elyas

In context photographs (0)

In context files & documents (0)

Feedback from users, customers & distributors