by MAMA Bangladesh

Aponjon is a Voice and SMS based mobile Health Service which provides important weekly health messages to pregnant women, mothers with new born babies and their family members.

Product description Brand name and product description

Aponjon is  a MAMA (Mobile Alliance for Maternal Action) initiative that works as a mobile-messaging based service, providing moms and the gatekeepers within their families (usually spouses, mothers, and mothers-in-law) with information about how to take care of themselves and their babies.

It also includes an entirely separate service for husbands that reinforces the messages that their wives are receiving, and includes information on how to best care for their loved ones during pregnancy and early childhood.

Subscribers who register indicate their expected due date, or the birthday of their recently-born child, and receive weekly messages timed to the stage of pregnancy or the age of their newborn.

MAMA messages include information on self-care during and after pregnancy, as well as information on when to seek care and how to care for a newborn. MAMA Bangladesh has also recognized the need for linking subscribers to local health services, and has built strong relationships with local health providers to accomplish this.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Bangladesh: Peri-urban, Rural, Urban

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

MAMA Bangladesh: The Bangladesh secretariat of the Mobile Alliance for Maternal Action (MAMA).

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

All the Aponjon users should pay 2 Taka (Bangladesh currency) for each SMS/IVR message.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.
SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 3: Ensure healthy lives and promote well-being for all at all ages

Target user(s) Target user/consumer base (country, income segment)

Pregnant women, mothers of newborns

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